Hugo Create

Evaluation

OUGD203 Product, range and distribution

The original brief I chose was for Hugo to create a stencil using ‘The spirit of Berlin’. The brief was so open I decided to define it myself. The brief I re wrote was to design packaging for a new set of seasonal fragrance for Hugo Boss and to also promote it. I stuck with the theme of stencils and wall art by creating stencils for each season. I laser cut the stencils so that they were perfect and then spray-painted onto the simple packaging I designed and printed. I did a few test pieces first as I purchased some of my own silver stock, which I wasn’t sure the spray paint, would take. As it worked fine I went ahead with the packaging.  I also created larger stencils to use for some posters I had designed using some photographs I had taken. After a crit and after speaking to Lorenzo I realized that the packaging was based around stencils and therefore the laser cut stencils should be included in or as part of the packaging itself rather than spray-painted onto the packaging. This was because the effect of the spray paint could have been done using Photoshop and therefore the stencils would go to waste. By this time I didn’t have enough time to re print my packaging and laser cut therefore I I hand cut one to show this is how I wanted it to look and proposed the other seasons would be done the same.  For part of the promotion I designed a 2D barcode, which would be, spray-painted on walls around the city centre with the designs and Hugo Boss logo. This barcode could be scanned into an iPhone or other smart phone and a list of places would appear for where the perfume could be purchased along with a link to the Hugo Boss website.  I also created pages that link to the website for each season.

From this brief I realized that I probably wasted a lot of time creating stencils and actually laser cutting them and spray painting them where I could have just photoshopped them or proposed them.  

In this brief I have learnt about laser cutting and realized its something I enjoy a lot.  I have also enjoyed creating packaging again and also feel this is something I would like to explore further in the third year. I feel I have managed my time efficiently in this module, more so in the Hugo brief rather than the YCN, which I felt  a lot of time was wasted on changing ideas rather than creating good work. If I were to do re-do the YCN brief I would make sure the original idea was stronger and more focused and make sure that me and my partner Nat knew exactly who needed to do what therefore the work wouldn’t be repeated. I wasn’t too pleased with the outcome in the YCN brief and much preferred working on my own. 

Top 10...

Evaluation

The brief was to design and produce a title sequence and set of four promotional idents/stings for a proposed TV programme- 'Top ten best/worst. Given the growth of digital interactive TV, mobile phone etc technology and the range of incredible ideas already out there I needed my idea to be different and memorable.

I chose to look at my favourite comedians and what I thought were their best quotes. I decided to this as my subject as I knew it was something I was going to enjoy and not get bored of. The mood of the programme is supposed to be laid back, funny and light hearted, Not to be taken seriously and a bit of fun. At first I aimed my audience at people who like comedy but after a crit it became aware that the audience didn't need to be so specific. As I was aware of the people who would watch the show, enjoy it and find it funny, I knew the tone of voice needed to funny.

The idea of a title sequence is to set the mood of the show and present the programme details. In my title sequence I tried to keep the information as minimal as I could as the information would be in the actual programme. The TV idents were slightly harder as we only had ten seconds to get the information across and promote the show. The risk was either not giving enough information or giving too much. I think I managed to get the right balance by giving a small quote showing what the show was about and giving the details the time and date of the show and the channel it would shown on. In the brief it says the idents should repurpose assets from the title sequence therefore the idents needed to be in the same style as the title sequence otherwise it wouldn't make sense.

I chose to use kinetic typography for the quotes and created a stage which would be my composition. I had to bare in mind the screen was the format and what I created would be viewed on screen. My ideas changed a few times from the beginning after receiving feedback, which is definitely a good thing as it helped me progress. My initial ideas included more image based designs would I decided didn't work and my work would benefit from being mainly type based. After deciding the ideas I wanted to take forward I applied these through the skills I learnt in workshops such as After effects workshops with Mike, Workshops with Lorraine which taught us about action and title safe and using key frames. Without this knowledge I wouldn't have been able to move forward and apply them to my own study time. We also needed to do our own individual research into after effects to learn skills ourself. I now had newly acquired practical skills as well as existing ones to work with. We were also told we needed to have as much knowledge on our chosen subject are therefore I needed to do a wide range of research, primary and secondary.

Project Management was a bit part of this module also. I had to take into consideration the length of time it took to learn After Effects and apply them to my work. I also had to consider time for storyboarding. I needed to also give myself time to design and make my packaging for the DVD. This including making mock ups and test pieces.