Boost

More feedback i got was that there was too much information on the posters

and if you are moving on the escalators you wouldn't have time to read it all.

Also before all the posters were the same, now they say different things

therefore making it more like 4D advertising which is what Nat and I wanted to 

do from the start.

Boost

Some more feedback that i got was that all the 'In context' designs should be 

in the same style. As i have been doing all my designs using illustrator and photoshop, my designs look

a lot different to Nat's as she has been using only illustrator. I therefore i have 

tried this design of an escalator using no background and tried to make it look more vector based like Nat's 

designs. I think it doesn't work for this design as the detail makes it more clear to 

what the image is. 

Boost

In todays final presentation pitch the feedback i got was that there was too much text

on the front of the can. I therefore narrowed it down so there is only the necessary text.

I was also made apparent that in the title of the drink the word 'Goji' looked like two words, Go and ji

so i have split it into two words and put them closer together.

Boost

Boost

Boost

Boost

This is the can with the smaller type. It has gone from 12pt to 10pt and 9pt. I think the ingredient etc could even go slightly smaller.